During the 2024 Abu Dhabi Grand Prix weekend we produced an intimate Dom Pérignon tasting with LVMH for key partners aboard a luxury yacht overlooking the circuit. Small rooms are unforgiving: every seat is named, every no-show is visible, and the wrong plus-one is a problem.
What EVNTS handled
Personal invitations by link. Manual approval on every RSVP. A short, exact guest list that the host could see and edit from a phone on the marina, with arrivals confirmed as each guest stepped aboard. Kept off the public Discover feed entirely.
The week around it
Race weekends are the only event week that travels: the same operators, sponsors and guests move between two dozen cities a year. The relationships recorded at this tasting recur in Monza, Madrid, Baku and Las Vegas — which is exactly why the record has to outlive the event.
Twenty guests, one boat, zero margin. The door is the same product — the stakes just show up faster.
